For the 2018 Winter Olympics in PyeongChang, South Korea, Eurosport released a new set of special idents. These idents feature various winter sports in dramatic coloured lighting and were used for the duration of their coverage of the Olympic games. The full Olympic ident was used to introduce the Opening Ceremony and shorter versions were used to introduce each sport.
Analysis
Eurosport, the popular sports broadcasting network, commissioned a series of idents for the 2018 Winter Olympics. The idents were produced to highlight the different winter sports played at the event and to create a unique identity for the channel's coverage.
The idents feature various athletes playing different winter sports, including skiing, biathlon, ice hockey, tobogganing, and skating. The idents take two forms: idents and break-bumpers. The idents focus on a single sport and last about 14 seconds. The break-bumpers are shorter, lasting around 7 seconds, and would have been placed in between advertisements to remind viewers of the channel they were watching. An extended 47-second version featuring all the sports was produced for the opening ceremony.
The athletes' movements are captured in a fast-paced, cinematic style with many quick cuts and close-ups. The dark and moody lighting with coloured accents adds to the dramatic effect, creating an intense atmosphere that reflects the competition's nature.
The idents were presumably filmed in a studio to create the desired lighting conditions. High-speed cameras were likely used to capture footage that could be slowed down in post-production to create slow-motion effects. The visual effects added in post-production, such as the smear/motion blur effect on the figure skater, enhance the visual interest and add to the dramatic atmosphere.
The idents' high-energy underscore mirrors the fast-paced and competitive nature of the event, and it complements the visual style of the ident. The music creates a sense of excitement and anticipation, making the idents engaging and memorable for the viewers.
In summary, the idents created by Eurosport for the 2018 Winter Olympics showcase the different winter sports played at the event and create a unique identity for the channel's coverage. The cinematic style, dramatic lighting, and high-energy music add to the fast-paced and competitive mood, making the idents engaging for the audience.